END USER LICENSE AGREEMENT

THIS END USER LICENSE AGREEMENT (THE: "AGREEMENT") SPECIFIES THE TERMS AND CONDITIONS FOR USE OF THE EXENT TECHNOLOGIES LTD. ("EXENT" or "Us") SOFTWARE AND/OR ANY OTHER SOFTWARE DEVELOPED AND/OR PROVIDED BY EXENT (THE "SOFTWARE"), WHICH MAY BE LICENSED TO YOU IN CONNECTION WITH YOUR USE OF THE SOFTWARE APPLICATIONS ON FREE RIDE GAMES DEMAND SERVICE ("SERVICE") MADE AVAILABLE TO YOU BY EXENT. THE TERM "SOFTWARE" ALSO INCLUDES ANY DOCUMENTATION AND/OR ASSOCIATED MATERIALS PROVIDED TO YOU IN CONNECTION THEREWITH.

THIS AGREEMENT IS IMPORTANT. BEFORE DOWNLOADING, INSTALLING AND/OR USING THE SOFTWARE, YOU MUST CAREFULLY READ AND AGREE TO ALL OF THE TERMS AND CONDITIONS OF THIS AGREEMENT SET FORTH BELOW.

PLEASE NOTE THAT THIS AGREEMENT IS A LEGAL AGREEMENT BETWEEN YOU ("You" "Your" Or "User") AND EXENT. IN ANY EVENT, BY CLICKING ON THE BUTTON LABELED "SUBMIT", "DOWNLOAD", "I ACCEPT", "I AGREE", "OPEN", "SAVE" OR ANY OTHER SIMILAR LINKS AS MAY BE DESIGNATED BY EXENT AND/OR BY INSTALLING OR USING THE SOFTWARE, YOU AGREE TO BE BOUND BY THE TERMS OF THIS AGREEMENT. IF YOU DO NOT AGREE TO ALL OF THE TERMS AND CONDITIONS OF THIS AGREEMENT, DO NOT INSTALL AND/OR USE THE SOFTWARE OR CLICK ON THE "I DO NOT AGREE" BUTTON AND CANCEL OPERATION OF THE SOFTWARE.

PURSUANT TO ANY APPLICABLE STATUTES, REGULATIONS, RULES, ORDINANCES OR OTHER LAWS, YOU HEREBY AGREE TO THE USE OF ELECTRONIC SIGNATURES, CONTRACTS, ORDERS AND OTHER RECORDS AND TO ELECTRONIC DELIVERY OF NOTICES, POLICIES AND RECORDS OF TRANSACTIONS INITIATED OR COMPLETED THROUGH THE SOFTWARE. FURTHER, YOU HEREBY WAIVE ANY RIGHTS OR REQUIREMENTS UNDER ANY STATUTES, REGULATIONS, RULES, ORDINANCES OR OTHER LAWS IN ANY JURISDICTION WHICH REQUIRE AN ORIGINAL SIGNATURE OR DELIVERY OR RETENTION OF NON-ELECTRONIC RECORDS.

1. USE OF THE SOFTWARE

Subject to all the terms of this Agreement, Exent grants You a limited, personal, non-exclusive, non-transferable non sub-licensable, non-assignable license, pursuant to the terms and conditions hereof, to install and use one copy of the Software on a single Windows® operated personal computer ("PC") or an AndroidTM operated mobile devices ("Mobile Device") owned and controlled by You, solely in connection with Your use of the Service. The Software provides You with the means to use third party software applications (mainly digital video games) made available on the Service ("Third Party Applications").

Exent is entitled, at any time and for whatever reason, to limit, deny, create different priorities to different users, modify, or cancel some or all of the functionality or content of the Software or the Service without prior notice. Exent may elect in its sole discretion to condition the continuation of this license on You accepting software improvements, corrections, adaptations, and conversions to more recent Software versions or any other changes to the Software or the Service.

2. USE OF THE SERVICE

The Service is an on-demand application service, which allows You, subject to the terms of this Agreement, by installing and using the Software, to use third party software applications (each an "Application"), such as video games, offered by certain third party service providers (each a "Service Provider"), in real-time, on-demand, manner. The right to use an Application is a limited, non-exclusive, non-transferable, personal right and is granted subject to all of the limitations and restrictions set forth in this Agreement. You acknowledge that the Applications, the use thereof and the Service are provided to you "as is" and "as available" and neither Exent nor any Service Provider is or shall be responsible to You and/or to any third party for the content and/or performance of the Service and/or any Application therein. It is Your responsibility to comply with all terms and conditions, restrictions and disclaimers relating to the Applications you choose to access using the Software, as well as with any other legal obligation, including without limitation obligations under copyright, secrecy, defamation, decency, privacy, security and export laws. In no event shall Exent and/or the Service Provider be liable to You or to any third party for any damage arising from and/or occasioned by the use of an Application or the Service and/or the exposure to any advertisement and/or promotional materials.

3. OPERATION OF THE SOFTWARE

In order to enable operation of the Software and use of the Service and Applications through Your PC/Mobile Device, You must have Adobe® Flash® Player browser-based application installed on Your PC/Mobile Device.

4. OPTIONAL ACCESSORIES

5. ADDITIONAL GAMES

When You download the Software, You will be offered one (1) up to three (3) game(s) by Exent to be played on your PC/Mobile Device.

6. UNINSTALLING THE SOFTWARE AND ACCESSORIES

You may uninstall the Software at any time, using the relevant uninstall procedure, which is as follows: (1) Click the Windows START button (usually placed in the lower left side of your screen); (2) Select Control panel, and once its window opens select the "Add or Remove Programs" utility (in Windows Vista - "Programs and Features"); (3) Once the application list loads select "Free Ride Games player" and then click on "Change/Remove". If You get a message stating that the "Free Ride Games player is running", You will need to restart your computer and then perform the procedure again; (4) When you are prompted click on "Remove All", and then the uninstall process will finish.

You may uninstall the Free Ride Games toolbar at any time, using the relevant uninstall procedure- click here to review the procedure.

Bear in mind that the Service is subject to advertisement, and since the the "Free Ride Games player" is ad supported player and the Service is provided to You free of charge, uninstalling the "Free Ride Games player" may result with the termination of the Service.

Note that if You had set Your Internet browser's homepage to Exent's Free Ride Games customized web search page, it will not be changed when you uninstall the Software and/or the toolbar. To change your browse's homepage to another page of your choice click on the "Tools" button in Internet Explorer and then click on "Internet Options". Set your preferred homepage by selecting the appropriate options on the "General Tab".

Also note that when You uninstall the Software and/or the toolbar, persistent cookies placed on Your computer as described in this Agreement (if any) will remain on Your computer. Should You wish to remove any such cookie, please review Your browser's "Help" menu.

7. RESTRICTIONS

The Software and any part thereof, is the proprietary product of Exent or its licensors and is protected by copyright laws and international copyright treaties, as well as other U.S. and international laws. You agree that You shall not (and will not permit any third party) to: (a) copy or permit others to copy all or any portion of the Software; (b) remove any product identification, copyright, trademark or other proprietary notice or disclaimer from the Software; (c) disclose, distribute or otherwise make available the Software to any other party; (d) rent, lease, loan, sublicense, sell, assign or otherwise transfer the Software; (e) use a previous version or copy of the Software after You have received an upgraded version as a replacement of the prior version; (f) modify, adapt, translate or attempt to hack any communication initiated by the Software or to defeat or overcome any encryption and/or other technical protection methods implemented by Exent or its third party partners with respect to the Software and/or any data or file transmitted, processed or stored on or through the Software; (g) reverse engineer, de-compile, disassemble, alter, duplicate, modify, make copies, create derivative works from, distribute or provide others with the Software in whole or part, or otherwise transmit the Software over a network; (h) through the use of any third party software application or otherwise, alter or modify the values stored by the Software in Your PC/Mobile Device's memory, on Your PC/Mobile Device's hard disk, or in Your PC/Mobile Device's registry, or, with the exception of completely uninstalling the Software, otherwise modify, alter or block the functioning of the Software; (i) use automated means, including scripts, batch files, emulators or any others means, to control the operation of the Software.

Furthermore, You agree not to use the Software to: (a) transmit or communicate any data or perform any activity, that is unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, invasive of another's privacy, hateful, or racially, ethnically or otherwise objectionable; (b) harm minors in any way; (c) impersonate any person or entity or falsely state or otherwise misrepresent Your affiliation with a person or entity; (d) forge headers or otherwise manipulate identifiers in order to disguise the origin of any data transmitted to other users; (e) transmit, access or communicate any data that You do not have a right to transmit under any law or under contractual or fiduciary relationships (such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under non- disclosure agreements); (f) transmit, access or communicate any data that infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party; (g) transmit or communicate any data that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment; (h) disrupt the normal flow of dialogue, cause a screen to "scroll" faster than other users are able to type, or otherwise act in a manner that negatively affects other users' ability to engage in real time exchanges; (i) interfere with or disrupt the Software; (j) intentionally or unintentionally violate any applicable local, state, national or international law, including any rules and regulations of any securities exchange, any rules, regulations, requirements, procedures or policies in force from time to time relating to the Software, and any export or re-export laws, rules and regulations; (k) collect any information or communication about the users of the Software by monitoring, interdicting or intercepting any process of or communication initiated by the Software or by developing or using any software or any other process or method that engages or assists in engaging in any of the foregoing; (l) "stalk" or otherwise harass another; (m) modify, delete or damage any information contained on the personal PC/Mobile Device of any other user; (n) collect or store personal data or other information about other users; (o) intentionally make available "spoofed" files or data, or files or data with any type of information designed to misidentify the actual content of a file or which is intended to mislead the recipient of the file; (p) utilize the Software for any non-personal or commercial purpose or for the benefit of any third party or charge any person for the use or distribution of the Software; (q) remove any proprietary notices from the Software; (r) take any steps to interfere with or in any manner compromise any of security measures with respect to the Software or any data or file transmitted, processed or stored on or through the Software; (s) perform any activity which will or may breach the rights of any third party; or (t) engage in commercial activities including, but not limited to, offering for sale any products or services, soliciting for advertisers or sponsors or selling, licensing or granting public access to any content or other information offered on the Service.

8. ADVERTISING

(a) The Software enables and supports the appearance of advertisements integrated within certain Applications You may use on the Service or on Your PC/Mobile Device. After You install the Software, advertisements will be displayed before, after and/or while You use the Application according to predefined viewing requirements and frequency caps. From time to time, the Software will connect to external servers in order to report performance records such as the advertisements that were displayed, the impressions received, and which, if any, were clicked on. The Software does not report any personally identifiable information. Using this instrument, each of the third-party advertising company (collectively - the "Companies", and each - a "Company") collects data regarding the advertisements, how long You were exposed to them as part of the Application, what is Your reaction towards the appearance of any advertisements and other related information. Each of the Companies may also use such information in combination with non-personally identifiable information about Your usage transactions and interests from other online and offline sources, in order to provide advertisements about goods and services. In the course of serving advertisements, each of the Companies may place or recognize a unique "cookie" (being a text file placed in Your computer's browser to store Your preferences) on Your computer and, in some cases, collect data through the use of cookies.

(b) By installing the Software You fully agree that: (i) Exent and/or Companies have an irrevocable, assignable right to display advertisements on the Applications, and/or as a "frame" around the Application (i.e., within the frame surrounding Exent's "Free Ride Game player") and/or on Your PC/Mobile Device, either before, after and/or during game play, including in registration, menu, pre-roll, post roll etc, at their sole and absolute discretion without having to receive Your authorization and without any compensation to You; (ii) the timing, frequency, placement and extent of advertising by each of the Companies are subject to change and shall be determined by each of the Companies, at its sole discretion. The frequency of these advertisements (which will be displayed on Your screen) will vary; (iii) your correspondence or business dealings with any of the Companies, including payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between You and such Company and each of the Companies does not and shall not have any liability, responsibility in connection thereof and shall not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings or as the result of the presence of such Company' advertisements on the Application; (iv) so long as You have not entirely deleted the Software and all Applications deriving from the Service, from Your PC/Mobile Device - not to take any action, including downloading other software, to disable or block the display of the advertisements enabled by the Software; (v) that the Software will collect the non-personally identifiable information described above and that the Companies may use such information for the purposes described in sections 8(a) above, including for research, royalty and targeting purposes.

(c) Each of the Companies may work with third party advertising companies to serve and embed and integrate various advertisements ("Ads") into any games and other Applications You use, provided by any of the Companies. Each of the Companies may use information about Your use of any Application and/or exposure to any of the Ads and/or use of any game, in combination with non-personally identifiable information about Your usage transactions and interests from other online and offline sources, in order to provide advertisements about goods and services. In addition, each of the Companies may share website usage information about visitors to their websites and use of any game and/or other applications, with other Companies for purposes of managing and targeting advertisements and for market research analysis on websites and any service provided therein. For these purposes, each of the Companies may note and have access to various information, including, without limitations, some of the pages You visit on the websites, Ads seen in any game and/or other Application, any progress You made in any game and/or other Application, etc.

(d) You agree and acknowledge that the Software may target Ads based on non-personally identifiable information (e.g., geographical location). You agree that the Software will collect the non-personally identifiable information items, including for research, royalty and targeting purposes.

9. NO REPRESENTATIONS OR WARRANTIES.

THE SOFTWARE IS PROVIDED "AS IS", AND ON "AS AVAILABLE" BASIS WITHOUT REPRESENTATION OR WARRANTY OF ANY KIND, EITHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT OF THIRD PARTY RIGHTS. EXENT DOES NOT WARRANT THAT THE FUNCTIONS CONTAINED IN THE SOFTWARE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, OR THAT THE OPERATION OF THE SOFTWARE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT DEFECTS IN THE SOFTWARE WILL BE CORRECTED. YOU ASSUME THE ENTIRE RISK AS TO THE RESULTS AND PERFORMANCE OF THE SOFTWARE. YOU SHALL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR PC/MOBILE DEVICE OR THE INTERRUPTION OF USE, LOSS OR CORRUPTION OF DATA STORED ON YOUR PC/MOBILE DEVICE RESULTING FROM THE USE OF, OR INABILITY TO USE, THE SOFTWARE. BECAUSE SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.

10. INDEMNITY

YOU AGREE TO INDEMNIFY, HOLD HARMLESS AND DEFEND EXENT AND ITS SUBSIDIARIES, AFFILIATES, OFFICERS, AGENTS, CO-BRANDERS OR OTHER PARTNERS, AND EMPLOYEES, AT YOUR EXPENSE, AGAINST ANY AND ALL THIRD PARTY CLAIMS OR DEMANDS, ACTIONS, PROCEEDINGS AND SUITS AND ALL RELATED LIABILITIES, DAMAGES, SETTLEMENTS, PENALTIES, FINES COSTS AND EXPENSES (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEY'S FEES AND OTHER DISPUTE RESOLUTION EXPENSES) INCURRED BY EXENT, DUE TO OR ARISING OUT OF DATA YOU SUBMIT, POST TO, TRANSMIT OR COMMUNICATE THROUGH THE SOFTWARE, YOUR USE OR MISUSE OF THE SOFTWARE, YOUR CONNECTION TO OTHER USERS, YOUR VIOLATION OF THIS AGREEMENT, OR YOUR VIOLATION OF ANY RIGHTS OF ANOTHER.

11. LIMITATION OF LIABILITY

YOU UNDERSTAND AND AGREE THAT IN NO EVENT SHALL EXENT, ITS EMPLOYEES, SUPPLIERS, DIRECTORS, LICENSORS, PARTNERS, AGENTS AND/OR SERVICE PROVIDERS BE LIABLE FOR ANY LOSSES OR DAMAGES WHATSOEVER, WHETHER IN CONTRACT, TORT OR OTHERWISE, ARISING OUT OF (a) YOUR USE OF, OR INABILITY TO USE, THE SOFTWARE AND/OR THIRD PARTY APPLICATIONS, (B) THE INTERRUPTION OF USE, LOSS OR CORRUPTION OF DATA STORED ON YOUR PC/MOBILE DEVICE , (C) THE INTERRUPTION OR INABILITY TO USE YOUR PC/MOBILE DEVICE, OR (D) ANY OTHER MATTER RELATING TO YOUR USE OF THE SOFTWARE AND/OR THIRD PARTY APPLICATIONS, INCLUDING BY WAY OF ILLUSTRATION AND NOT LIMITATION, DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, INCLUDING LEGAL FEES, LOST PROFITS, LOST BUSINESS OR LOST OPPORTUNITY, EVEN IF EXENT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. BECAUSE SOME STATES OR JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR THE LIMITATION OF LIABILITY FOR CERTAIN TYPES OF DAMAGES, IN SUCH STATES OR JURISDICTIONS, EXENT'S LIABILITY SHALL BE LIMITED TO THE EXTENT PERMITTED BY LAW. THE FOREGOING DISCLAIMERS OF WARRANTY AND LIMITATIONS OF LIABILITY CONSTITUTE AN ESSENTIAL PART OF THIS AGREEMENT. IN NO EVENT WILL EXENT'S ENTIRE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT EXCEED $5.00

FURTHER, AND WITHOUT LIMITING THE FOREGOING, YOU EXPRESSLY ACKNOWLEDGE AND UNDERSTAND THAT BY USING THE INTERNET AND/OR THE SOFTWARE AND/OR THE SERVICE AND/OR ANY THIRD PARTY APPLICATION AND/OR CONTENT, YOU MAY BE EXPOSED TO CONTENT THAT MAY BE DEEMED OFFENSIVE, INDECENT, OR OBJECTIONABLE, CONTAMINATED FILES, COMPUTER VIRUSES, EAVESDROPPING, HARASSMENT, ELECTRONIC TRESPASSING, HACKING AND OTHER HARMFUL ACTS OR CONSEQUENCES THAT MIGHT LEAD TO UNAUTHORIZED INVASION OF PRIVACY, LOSS OF DATA AND OTHER DAMAGES. NOTWITHSTANDING THE FOREGOING, YOU AGREE TO USE THE SOFTWARE AND SERVICE AT YOUR SOLE RISK AND THAT EXENT SHALL NOT BE LIABLE WITH RESPECT TO ANY OF THE FOREGOING AND YOU HEREBY WAIVE ANY CLAIM, DEMAND AND CAUSE OF ACTION AGAINST EXENT WITH RESPECT THERETO.

12. OWNERSHIP AND TITLE

The Software is licensed, not sold. You agree that the Software belongs to Exent, including without limitation all rights, title and interests in and to the Software and all copies thereof, all of which are proprietary and contain valuable trade secrets of Exent. You agree that You neither own nor hereby acquire any claim or right of ownership to the Software, any part thereof or to any intellectual property right embodied in the Software. Any and all modifications or enhancements to the Software made by You or Exent remain the sole property of Exent. All Third Party Applications are the property of the applicable owner of such third Party Applications and are protected by applicable copyright law. This Agreement gives You no rights to such Third Party Applications.

13. USE OF DATA AND PRIVACY POLICY

You agree that, in connection with Your use of the Software, Exent may collect and use personal, technical and related information and data, including but not limited to technical information about Your PC/MOBILE DEVICE, system and application software, and regarding Your use of the Software and/or any other application available on the Service ("User Information"), with the intent to facilitate the provision of software updates, product support and other services to You related to the Software and Service and to verify compliance with the terms of this Agreement. The following User Information is collected: which browser You currently use; which operating system do You have; and what is the IP the You are using when approaching the Service. In addition, by entering the Service, You give your consent to allow Exent to collect Your User Information detailed herein: play session length; download time; which games were downloaded; which component were downloaded (player/SDM); error(s) that accrued during download and play sessions; which input method You use (mouse/keyboard/touch); which video card do You have; how much memory does Your's PC/Mobile device has; the unique machine ID You have; which campaign brought You to the Service; which internal campaigns did You take part in- all for internal purposes for the Service.

You agree that Exent may use Your User Information, inter alia, by aggregating it with the User Information of other users of the Software to provide general statistics about the Service and the use of any application therein. Please see our Privacy Policy for additional details on how Exent handles and treats the User Information. You agree to the collection, use, and sharing of Your User Information as set forth in the Privacy Policy.

14. EXPORT CONTROLS

The Software is controlled by certain export laws and regulations. The Software may not be exported or re-exported to any country or person to which the United States prohibits the export of goods, technology or services. By downloading the Software, You are (a) representing that You are not a national of any country to which the United States prohibits the export or re-export of goods, services or technology; and (b) agreeing to fully comply with all the export and re-export restrictions, laws and regulations of any such authority (iii) You will not transfer, or authorize the transfer, of the Software to a prohibited country or otherwise in violation of any such restriction or regulations.

15. TERM AND TERMINATION

The license for the Software shall be effective from the date You download the Software until the date of termination. Exent may terminate this license at any time without prior notice. In addition, the license for the Software automatically terminates upon termination or expiration of Your subscription to the Service.

16. CONFIDENTIALITY

You agree that the Software is the proprietary information of Exent. You further agree that You will not distribute the Software to any third party.

17. MISCELLANEOUS

This Agreement shall be governed by the laws of the state of Israel. Any dispute or action in connection with this Agreement shall be brought exclusively to the competent courts in the city of Tel Aviv, Israel, which shall have sole and exclusive jurisdiction over any such dispute and action, and You irrevocably agree to the jurisdiction of such courts. You agree that regardless of any statute or law to the contrary, any claim or cause of action You may have arising out of, related to or connected with the use of the Service, Software or this Agreement must be filed by You within six (6) months after such claim or cause of action arose or be forever barred.

This Agreement shall be governed by the laws of the state of Israel. Any dispute or action in connection with this Agreement shall be brought exclusively to the competent courts in the city of Tel Aviv, Israel, which shall have sole and exclusive jurisdiction over any such dispute and action, and You irrevocably agree to the jurisdiction of such courts. You agree that regardless of any statute or law to the contrary, any claim or cause of action You may have arising out of, related to or connected with the use of the Service, Software or this Agreement must be filed by You within six (6) months after such claim or cause of action arose or be forever barred.

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